Board of Directors

Guiding the Vision, Leading the Way

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Avinash Vasa

Chairman & Founder

Avinash Vasa is the Founder and Chairman of CogentHubCX.AI. Under his leadership, the company has grown rapidly, building a strong global workforce and expanding into key international markets.

Known for his strategic vision, operational discipline, and focus on customer success, Avinash also served as Chairperson of the BPM Council at NASSCOM – Eastern India, where he contributed to policy and industry development.

An Honors graduate from the University of Calcutta, he began his career in IT, gaining deep expertise in business modeling and transformation. Today, he continues to drive CogentHub Group’s global mission to build a future-ready enterprise delivering measurable impact worldwide.

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Suken Shah

Director

Suken Shah is a seasoned entrepreneur, early investor, shareholder, and Director of CogentHubCX.AI. He is also the Founder and Managing Director of Smart Dental Care Group — a network of 36 dental clinics operating throughout England and Ireland.

The group is known for its innovative use of technology to enhance patient experiences and enable efficient, paperless administration. It has further diversified, expanding into professional recruitment services and property development.

Through his family office, Suken actively pursues investment opportunities in rapidly growing technology-driven companies in India and the United States.

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Neelam Sawhney

Chief Executive Officer

With over 22 years of leadership experience, Neelam brings deep expertise in building and scaling global CX organisations, with a relentless focus on customers and employees.

In her previous roles, Neelam has been instrumental in driving enterprise-scale growth - expanding operational footprints, accelerating customer acquisition, and leading geographic diversification, eventually delivering superlative outcomes for customers and employees alike.She has also played a key role in PE led M&A transactions through her career, leading to shareholders deriving maximum value.

With a vision to blend human expertise with the power of AI, she is leading the company’s transformation into an agile, customer obsessed, tech-enabled service partner for growth and CX focused brands.